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The Harsh Reality of Personal Branding: Why You're Getting It Wrong

The Brutal Truth About Personal Branding: Why You’re Doing It Wrong

I Hate the Word 'Brand' Look, I've been in this biz since 1998. Back when we still called it 'advertising' and didn't have to worry...
The Harsh Reality of Branding: What No One's Telling You

The Brutal Truth About Branding: What Nobody’s Telling You

I Hate the Word 'Branding' Look, I've been in this game for 22 years. I've seen trends come and go. And honestly? I'm tired of...
Why Most Marketers Are Unaware of Branding (And How to Address It)

Why Most Marketers Are Clueless About Branding (And How to Fix It)

Let's Talk About Branding, Shall We? Okay, so I was at this conference in Austin last year, right? And this guy, let's call him Marcus,...
Marketing's Dirty Little Secret: We're All Full of It

Marketing’s Dirty Little Secret: We’re All Full of It

Or, How I Learned to Stop Worrying and Love the Chaos Look, I've been in this marketing game since the late '90s. That's, what, 25...
The Harsh Reality of Personal Branding (And Why You're Getting It Wrong)

The Brutal Truth About Personal Branding (And Why You’re Doing It Wrong)

Let's Get One Thing Straight I've been in this marketing game for 22 years. That's right, kids, I started back when we were still using...
The Honest Truth About Branding: I've Witnessed It All, And You're Doing It Incorrectly

The Honest Truth About Branding: I’ve Seen It All, And You’re Doing It Wrong

Let Me Tell You About The Time I Cried At A Marketing Conference Okay, look, I’m gonna be honest with you. I’ve been in this...
Marketing's Dirty Little Secret: We're All Making It Up As We Go

Marketing’s Dirty Little Secret: We’re All Winging It

I’ve Been in Marketing for 22 Years. Here’s What I’ve Learned. Let me tell you something, folks. I’ve been in this marketing game since the...
Why Your Branding Strategy is Likely a Joke (And How to Fix It)

Why Your Branding Strategy is Probably a Joke (And How to Fix It)

Let’s Get Real About Branding Okay, look. I’ve been in this game for over 20 years. I’ve seen alot of branding strategies. Most of them?...
The Harsh Reality of Branding: Why Most Marketers Are In the Dark

The Brutal Truth About Branding: Why Most Marketers Are Clueless

Let’s Get One Thing Straight I’ve been in this game since the dial-up days. That’s right, kids, I remember when a 28.8k modem was considered...
Why Your Marketing Strategy is Probably Failing (And How to Fix It)

Why Your Marketing Strategy is Probably Failing (And How to Fix It)

Let’s Get Real About Marketing Look, I’ve been in this game for over two decades. I’ve seen trends come and go, algorithms change, and marketers...